Maddy's Pop Up Bakery Style Guide

Overview

Site Purpose

This website is for a seasonal cupcake shop. It will feature current cupcake flavors and upcoming dates on the main page. Interior pages will be for past flavors, an about page, placing orders, contact, and frequently asked questions.

Target Audience

Since the cupcake shop is run by my 10 year old daughter, it is targeted towards her friends and their moms as well as friends of the family. It mainly needs to target females between 8-12 and 30-70.

Layout

Sitemap

Maddy's Pop Up Bakery Sitemap image

Wireframes

Maddy's Pop Up Bakery Wireframe 1 image Maddy's Pop Up Bakery Wireframe 2 image

Photoshop Design

Download Maddy's Pop Up Bakery Photoshop design file

Branding

Website Logo

[Website Name] Logo image

Color Palette

I wanted to keep the colors youthful without being overpowering. The bold color palette is balanced out with lots of whitespace and neutral black stylings.

Purple

#662D91
rgb(102, 45, 145)

Blue

#1B75BC
rgb(27, 117, 188)

Pink

#EC008C
rgb(236, 0, 140)

Light Blue

#56C5CE
rgb(86, 197, 206)

Typography

I wanted typography that would keep the youthful feeling as well as feel handwritten. I also wanted fonts that would contrast and provide depth to the page.

Voltage

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+

Sample Heading

Tekton Pro Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+

Lorem ipsum nonsed eicillabore essum fugit lantisit, si nis eictia num fugiam et quatquis resto eossitem quunt quae sit dolupis maio omnimo il id maio bea ipid que conseque volorem. Et facidebit vel ma doluptasitis num, ullandebit hicto beaquos tiumquis postrum cori odit eosam quiatur? Volo quid minvel earuptatem quiatur?

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Navigation

Main Navigation

Secondary Navigation

HTML Elements

Headings

h1

h2

h3

h4

h5
h6

Lists

Unordered List

Ordered List

  1. Item 1
  2. Item 2
  3. Item 3

Links

Link style 1
Link style 2

Paragraphs

Lia sitio blabore ruptatium, to dolorum erum siniscia cor serum sinum solupti aecepe dolupta quiaturion exerum quasi ut et eatemolorem fugit, adistis ab in et dolectem venda custisint occabor esequas core mod est, anditium everes as idundae rferferferi qui re dit eaquo veliquia qui totatiam denis iniscii squatur?

Ant aliquias alis es ma proribus. Solest, officiendic tem eatibeatium re voluptas es diae eate a eostrume nis il erum facit et ex est, ipsae cum simodi tet quos ma volupta aut latur, et quamus nobis netur seritius excero voloratuscia essequaspis sequo cus, everum nissit et fugiaeperor acepedit quatiam et eum volo dicaeribus dest lab illiqua temporrum, que quam que perovidus, voluptatur, officto doluptata nempore icipsapid eatas es eum quiaspis earum que offic tem fugita voluptatinis quis as audigen derferf erition sectasitia solupta nam net quatur andis del ium re enihit aut apelist et es milit quaes ulles expliquunt volorum eictium quia iur, nis dit asped estiatem.

Figure & Figcaption

Figure image
Cupcakes are their own kind of happiness.

References

Links to Web Design Examples

Links to images, textures, or other borrowed assets